The word Greenwash comes from a play on words from the word Whitewash, which usually means to cover something up, Greenwash is exactly the same in some ways. E.G the government would cover up a conspiracy or "whitewash" it and a company would cover up its products failings by "Greenwashing" it. The purpose of Greenwash is to basically make consumers feel better about buying a company's product due to it be "Eco-friendly" this term is a ever more common way to express that the product is helping to save the planet from global warming, these claims usually used by things such as car adverts about their lower fuel emission's or possibly some company's might say that they're using less packaging to reduce waste, but all boils down to the same thing "buy our product because we are nice to the planet, in theory this is a amazing advertising scheme, in practice however this technique could be cataclysmic to all "save the earth" campaigns. At the end of the day, Greenwash could create two things, a world where everyone is happy little snow flakes and only buys products that effect our planet as little as possible or, the public will realise that most Greenwash claims are total jargon and are simply there to sell the product and make the company's money, there for having a negative effect of genuine "Eco-friendly" products and screw up our planet even more. Bassically no matter how you dress it up, a diesle engine will still pump out Co2 into our atmosphere even if it is slightly less that a older engine, this does not make the engine "eco-friendly" this is once gain jargon to help sell the product to a consumer.
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